古思時(shí)尚
古思時(shí)尚品牌介紹
古思時(shí)尚女裝KOOLS Collection
公司簡(jiǎn)介:
古思時(shí)尚隸屬于廣州古日 (KOOLS)貿(mào)易有限公司品牌之一,古日(KOOLS)貿(mào)易有限公司是中外(香港)合資企業(yè),,華逸高級(jí)時(shí)裝公司集團(tuán)成員。創(chuàng)立于2003年,華逸集團(tuán)是-家集時(shí)裝設(shè)計(jì),生產(chǎn),銷售為-體的服裝集團(tuán)企業(yè), 以生產(chǎn)女裝為主,產(chǎn)品主要銷往歐洲、美國(guó)、加拿大、新加坡、澳大利、中東等國(guó)家和地區(qū),擁有超過(guò)150個(gè)銷售網(wǎng)點(diǎn)包括世界頂級(jí)的美國(guó)Bloomingdale’s 百貨公司,暢銷歐美。KOOLS公司近年開始積極拓展亞太地區(qū)市場(chǎng),配合集團(tuán)的傳統(tǒng)優(yōu)勢(shì),設(shè)立亞太地區(qū)中國(guó)及香港事業(yè)部,帶著自創(chuàng)品牌KOOLS Collection熱切進(jìn)入中國(guó)電子商務(wù)領(lǐng)域。
2010年KOOLS公司更成功引入LM Collection美國(guó)高端時(shí)裝品牌,擁有LM Collection在大中華亞太地區(qū)的獨(dú)家經(jīng)營(yíng)權(quán),LM Collection的引入為KOOLS公司的時(shí)裝品牌系列發(fā)展注入了新的元素,并以此為契機(jī),開始拓展中國(guó)國(guó)內(nèi)業(yè)務(wù),主要從事服飾電子商務(wù),通過(guò)網(wǎng)絡(luò)進(jìn)行服裝直銷, 伸延在女裝市場(chǎng)的知名度和美譽(yù)度。
KOOLS Collection流行于時(shí)尚品味,獨(dú)特于剪裁工藝,專注于原料品質(zhì), 優(yōu)勝于舒適。
設(shè)計(jì)理念:
KOOLS Collection品牌首先關(guān)注的是時(shí)尚度, 舒適度, 跟著是性價(jià)比元素。總公司集團(tuán)在美國(guó)紐約設(shè)立服裝設(shè)計(jì)隊(duì)的大本營(yíng). 我們的服裝設(shè)計(jì)團(tuán)隊(duì)廣泛吸取法國(guó)巴黎、意大利米蘭、美國(guó)紐約、中國(guó)香港, 上誨, 韓國(guó)首爾、日本東京等世界著名時(shí)尚之都的流行信息,將歐美最新時(shí)尚元素和東方文化精髓融合,倡導(dǎo)“簡(jiǎn)約、時(shí)尚、知性、優(yōu)雅, 舒適”貼近生活的設(shè)計(jì)理念。
品牌定位:
KOOLS 公司的目標(biāo)客戶群定位在成熟, 獨(dú)立, 自信, 大方, 高貴的時(shí)代女性,KOOLS Collection服裝適合辦公室、休閑, 社交、聚會(huì)、儀式、典禮、婚禮, 婚宴等各種場(chǎng)合。
令人稱道的是,KOOLS 公司在拓展亞太區(qū)電子商務(wù)領(lǐng)域的時(shí)候,撇開國(guó)際知名品牌慣用的高價(jià)位的做法,采用品牌官方直營(yíng),降低運(yùn)營(yíng)成本,將更多優(yōu)惠還于中國(guó)消費(fèi)者。
KOOLS 公司同時(shí)以“女人,都該擁有漂亮的Kools品牌衣服”為使命,將Kools打造為“中國(guó)最佳女裝品牌之-”為目標(biāo)。
材料品質(zhì):
KOOLS Collection品牌的原材料,較擅長(zhǎng)于使用高檔華美的絲綢、全棉、全羊毛等天然面料,也特別注重運(yùn)用高科技面料,如:富強(qiáng)纖維、氨綸、萊卡等,使衣物既有天然面料的舒適性,又容易清洗,不易變形。LM Collection系列多采用傳統(tǒng)手工藝針線制作,注重品質(zhì),彰顯華貴,非常適合晚宴、婚宴、典禮、儀式等,令女性能夠輕松應(yīng)對(duì)多種社交場(chǎng)合。
Introduction
The Guangzhou KOOLS trading company Ltd is a member of the Guangzhou Craftworks Garment group based in Guangzhou, China. The Craftworks Garment group, established in 2003, is an all in one clothing company that designs, produces, and sells high end woman clothes, which are currently sold in Europe, US, Canada, Singapore, Australia, and the Middle East through a distribution network of over 150 shops including the famous Bloomingdale’s department stores in US. In line with the group’s traditions of advantages in the garment industry, KOOLS Ltd has been keen in recent years on expanding its business into the Asia Pacific market, having set up offices in Hong Kong and China and will bring the products of KOOLS Collection brand into the Chinese online shopping arena.
In 2010 KOOLS Ltd has successfully carried the LM Collection, an US elegant evening wear brand and got its exclusive selling rights in the Asia Pacific region. The inclusion of LM Collection adds to the new elements of KOOLS Collection products and is viewed as an opportunity to expand the brands into China’s market. KOOLS Ltd will focus on direct selling on the internet to continuously sustain the reputation and popularity of our brand portfolio in the woman clothing market.
KOOLS Collection is trendy in fashion styles, unique in tailoring craftsmanship, superior in raw materials, and excellent in comfort.
Design Concepts
The primary focus of KOOLS Collection designs is on trend and comfort, followed by the price performance elements. Our head office has established a fashion design team based in New York. And our design team extensively collects the latest fashion information from the cities of Paris, Milan, New York, Hong Kong, Shanghai, Seoul, Tokyo, and other similar sources. KOOLS Ltd is also blending US and Europe’s latest fashion styles with the essence of oriental culture and advocates the design concepts of "simple, trendy, intellectual, elegant and comfortable" living style.
Brand Positioning
KOOLS Ltd has positioned their customer targets on mature, independent, confident, generous and noble women of all times. KOOLS Collection brand clothing is suitable for office, casual, social gathering, meetings, rituals, ceremonies, wedding banquets and other occasions.
Our customers will appreciate the fact that while KOOLS Ltd is expanding into the area of online shopping, it will not charge higher price as an international brand name and instead, will use online direct selling to reduce the operating cost. As a result, the benefits of lower price and additional discounts will be given to customers.
At the same time, KOOLS Ltd has a tenet that every woman has a beautiful dress from Kools and a goal that KOOLS Collection will become one of the best fashion brands in China.
Materials Quality
KOOLS Ltd uses top graded and magnificent silk, cotton, wool and other natural fabrics as raw materials. KOOLS Ltd is especially keen on using high-tech fabrics, such as rich and strong fibers, spandex, etc. Since the clothes are made of natural fabrics, they are comfortable, easy to clean, and not easy to deform. Likewise, LM Collection uses traditional handicraft for sewing production that emphasizes quality and highlights luxury. They are ideal for various important occasions such as parties, weddings, signing ceremonies, etc. so that woman can confidently steal the show.
古思時(shí)尚加盟介紹
聯(lián)系我們
- 中文名
- 古思時(shí)尚
- 英文名稱
- KOOLS COLLECTION
- 行業(yè)類別
-
女裝
- 公司名稱
- 廣州古日貿(mào)易有限公司
- 聯(lián)系人
- kools
- 聯(lián)系電話
- 4008-118-108
- 公司傳真
- 020-84603238
- 官方網(wǎng)站
- http://www.youkools.com
- 公司地址
- 廣州市番禺區(qū)西城路339號(hào)
- 更新時(shí)間
- 2016-07-15 16:51:55